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Tuesday, May 10, 2011

Ford to offer 'mayhem' performance package to Mustang option list

The social networks have spoken: The Ford Mustang V6 performance package will now be known as the Mayhem Mustang package.

Ford put out a call to its 1.4 million Facebook fans with the question, "What should we call the Mustang V-6 performance package?"

More than 3,000 submissions were made via Ford's Facebook page, and almost 6,700 users installed the "You Name It" app. The winning submission came from a fan in North Carolina, who won a three-year lease on the 2012 Ford Mustang V-6.

The five names that received the most votes were selected, but Ford made the final decision. Each finalist was run through trademark, copyright and brand approvals to make sure the no toes were stepped on. The Mayhem name will be used on all of Ford's marketing and communication materials.

The package combines the base 305-hp engine with a 3.31 performance rear axle and Mustang GT-based suspension and braking parts. The Mayhem Mustang gets unique 19-inch wheels and Pirelli performance tires. Other highlights of the package include:

Mustang GT front and rear stabilizer bars
Mustang GT500 rear lower control arm
Strut tower brace for increased body rigidity
Unique electronic stability-control calibration with sport mode for performance driving
Unique badging
The 2012 Ford Mustang V-6 stickers for $22,995 with transportation. The Mustang Mayhem package adds $1,995.

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